nearly 48,000 residents, an "A"-rated school district, and 80+ distribution and logistics operations fueling year-round rental demand

Olive Branch is the Memphis metro's quiet giant — a city of nearly 48,000 that's grown from a rural Mississippi crossroads into one of the most economically active suburbs in DeSoto County. What drives Olive Branch isn't tourism or entertainment — it's logistics. The city sits at the intersection of I-22 and Highway 78, directly in the path of the Memphis logistics corridor that handles more freight than any metro in North America. Amazon operates a 1-million-square-foot fulfillment center here, Milwaukee Tool runs major operations nearby, and more than 80 distribution and manufacturing companies have planted flags in or around Olive Branch. That employment base creates a steady, reliable pipeline of tenants — warehouse managers, logistics professionals, healthcare workers at Baptist Memorial Hospital-DeSoto, and families drawn to DeSoto County's "A"-rated school district with a 97% graduation rate.



Longstep Property Solutions provides full-service property management for Olive Branch owners — handling everything from tenant screening and lease management for long-term rentals to dynamic pricing and guest coordination for short-term units. We know this market because we operate across the state line, and we manage properties throughout Olive Branch's distinct corridors so you get area-specific expertise, not a one-size-fits-all approach.

Key Neighborhoods in Olive Branch

Windstone & Planters Walk

Windstone is Olive Branch's premier master-planned community — a large-scale development featuring community lakes, swimming pools, a clubhouse, walking trails, and landscaped common areas that give it a resort-adjacent feel. Homes here range from traditional 3-bedroom builds to larger 4- and 5-bedroom family homes, and the neighborhood draws tenants who want subdivision amenities without the price tag of a Collierville or Germantown. Planters Walk, adjacent to Windstone, offers similar family-oriented housing with mature landscaping and established HOA standards. Both communities feed into top-rated Lewisburg schools — consistently ranked among the best in DeSoto County — which makes this corridor Olive Branch's strongest family rental market.

Old Towne & Historic District

Old Towne Olive Branch is the city's community anchor — centered around the Historic District with local shops, restaurants, and the Old Towne Olive Branch event space that hosts farmers markets, festivals, and seasonal events throughout the year. Neighborhoods surrounding Old Towne tend to be older builds on larger lots with more character and lower price points than the newer subdivisions. For investors, these homes offer strong cash-flow potential: the acquisition cost is well below Olive Branch's median, and tenants in this corridor value the walkability and community feel. Rental demand is steady from singles, couples, and young professionals working at nearby logistics and healthcare employers.

South Olive Branch & Logistics Corridor

South Olive Branch stretches along the Highway 78 and I-22 corridors toward the city's industrial and distribution hub. This is where Amazon's 1-million-square-foot fulfillment center sits, along with clusters of warehousing, manufacturing, and logistics operations that employ thousands. Neighborhoods in this corridor — including newer subdivisions and townhome communities — attract tenants who want a short commute to work and affordable rent. The tenant profile here skews toward logistics workers, shift employees, and professionals at nearby employers who prioritize convenience and value. Turnover tends to be moderate, and demand stays consistent because the jobs aren't seasonal — they're structural.

Olive Branch Long-Term Rental Market

Olive Branch's long-term rental market is powered by employment density and school quality. The city's logistics corridor — anchored by Amazon, Milwaukee Tool, and 80+ distribution operations — generates thousands of jobs that need nearby housing. DeSoto County Schools carry an "A" rating from the Mississippi Department of Education with a 97% graduation rate, and Lewisburg Elementary and Middle are consistently ranked among the top schools in the district. That combination of jobs and schools creates a tenant base that's reliable and sticky — families and working professionals who lease for 2-3 years at a time because the schools are strong, the commute is short, and the cost of living beats anything on the Tennessee side of the line.

For investors, Olive Branch offers strong fundamentals with room to grow. The median home price sits around $345,000 — well below Germantown ($470K), Collierville ($469K), or Arlington ($365K) — while average rents have climbed to $1,527 with 2-bedrooms averaging $1,508. Year-over-year rent growth of approximately 15% signals a market where demand is outpacing supply. Like Southaven, Olive Branch is in Mississippi, which means state income tax applies (Tennessee has none) — but the lower acquisition costs and strong rental yields typically more than offset that difference. With 89% of housing being single-family detached, the rental inventory here is limited, and that scarcity works in your favor.

$1,527

Average Monthly Rent

$1,508

2-Bedroom Average

15%

Year Over Year Growth

A

DeSoto County School Rating

Olive Branch Short-Term Rental Market

Olive Branch's short-term rental market serves a different guest profile than Memphis proper or even neighboring Southaven. With 111 active listings, a $140 average daily rate, and 48% occupancy, the demand here is driven primarily by business travelers — Amazon fulfillment center workers on temporary assignments, logistics professionals rotating through distribution operations, and traveling nurses and healthcare workers at Baptist Memorial Hospital-DeSoto and nearby medical facilities. Extended-stay guests (1-4 week bookings) make up a significant portion of the market, which means fewer turnovers and more predictable revenue for owners. Properties that perform best are furnished 3-bedroom homes in family-friendly subdivisions — clean, functional, and close to the employment centers along the Highway 78 and I-22 corridors.

$140

Average Daily Rate

48%

Average Occupancy

111

Active  Listings

$35-45K

Annual STR Revenue

Olive Branch Short-Term Rental Permit Requirements