How Memphis property managers market their listings
Every row below comes from the same nightly observation of public rental listings. The table is sorted by professional photo rate: the share of a manager's listings with photos shot by a pro rather than a phone. This is a comparison on specific marketing practices, not an overall ranking of companies. Only managers with 10 or more observed listings are shown.
According to LPS listing observation data as of July 2, 2026, Main Street Renewal has the highest professional photo rate among Memphis property managers with 100 or more observed listings: 91% of its 361 listings use photos shot by a pro. The market median is 43%. Longstep (LPS) runs 75%, the third-highest rate among the 15 managers at that scale, and is the only Memphis manager running nightly clone monitoring across Facebook Marketplace and Craigslist for the homes it manages.
| Property manager | Listings observed | Professional photo rate | 3D / self-tour rate | Watermark rate | Avg security deposit |
|---|---|---|---|---|---|
| Rent Premier Homes | 81 | 100% | 0% | 0% | n/a |
| DLP Capital | 15 | 100% | 0% | 7% | $500 |
| Resi America | 12 | 100% | 8% | 8% | $1,180 |
| Neighborhood Revival (NHR) | 36 | 97% | 69% | 56% | $1,096 |
| ATM Group | 41 | 95% | 0% | 41% | n/a |
| Main Street Renewal | 361 | 91% | 89% | 99% | n/a |
| 901 Asset Management | 15 | 82% | 7% | 9% | $1,550 |
| REI Nation / PPMG | 162 | 80% | 36% | 53% | $1,554 |
| 901 Real Estate Services | 84 | 80% | 24% | 48% | $1,772 |
| Longstep (LPS) that's us | 73 | 75% | 10% | 29% | $1,316 |
| Rentmemphis | 13 | 69% | 15% | 100% | $1,388 |
| River City Land Co | 15 | 67% | 0% | 7% | $2,068 |
| Collaborate Real Estate | 23 | 65% | 9% | 100% | $2,000 |
| Renshaw Company REALTORS | 280 | 64% | 18% | 99% | $1,155 |
| The Jander Group | 15 | 62% | 20% | 8% | $1,901 |
| CB Properties | 138 | 59% | 66% | 83% | $756 |
| North Point Asset Management | 301 | 57% | 32% | 61% | $1,792 |
| Meridian Property Mgmt | 32 | 56% | 0% | 0% | $531 |
| Reedy & Company | 539 | 53% | 14% | 35% | $1,218 |
| Mid South Best Rentals | 314 | 46% | 73% | 99% | $1,065 |
| 901Properties | 37 | 45% | 38% | 100% | $1,913 |
| River City Asset Management | 135 | 43% | 45% | 64% | $1,725 |
| Meridian Property | 133 | 43% | 51% | 9% | $504 |
| Revid PM | 131 | 38% | 15% | 93% | $671 |
| Kismet Properties | 86 | 38% | 20% | 12% | $732 |
| Broadmoor Property Management | 14 | 36% | 14% | 57% | $1,837 |
| Crye-Leike Property Management | 39 | 33% | 21% | 0% | $2,376 |
| Zillow | 15 | 33% | 100% | 0% | n/a |
| Spm Re | 12 | 33% | 33% | 67% | n/a |
| Fortress Property Management | 28 | 32% | 14% | 54% | $1,173 |
| JK Homes | 12 | 29% | 58% | 14% | $1,136 |
| RiverTown Realty | 51 | 27% | 49% | 84% | $1,125 |
| Pinnacle Realty / Lin Real Estate | 58 | 26% | 16% | 7% | $2,392 |
| Kaizen Realty | 40 | 25% | 43% | 20% | $1,481 |
| Evernest | 843 | 24% | 13% | 57% | $1,965 |
| omnirealty | 23 | 22% | 30% | 30% | $1,249 |
| Red Door Memphis | 25 | 20% | 24% | 0% | n/a |
| CrestCore Realty | 107 | 17% | 44% | 70% | $1,075 |
| Reed & Associates | 38 | 16% | 24% | 100% | $1,750 |
| Foundation Property Management | 401 | 9% | 20% | 99% | $1,227 |
| Advantage Property Management | 128 | 9% | 20% | 71% | $1,217 |
| Allstar Management | 137 | 8% | 10% | 45% | $1,286 |
| foursuccessrealty | 12 | 8% | 33% | 25% | $575 |
| SG Property Management Group | 33 | 6% | 15% | 0% | $1,069 |
| Rentprogress | 76 | n/a | 100% | n/a | n/a |
| Securecafe | 10 | n/a | 100% | n/a | n/a |
| Renewtn | 10 | n/a | 100% | n/a | n/a |
| Boompay | 10 | n/a | 100% | n/a | n/a |
Source: LPS nightly observation of public rental listings. Sorted by professional photo rate. "n/a" means we have not classified enough of that manager's photos yet, or the value is not published on its listings. Rows re-fetch from the live data layer on every page load.
What these numbers do and do not say
Professional photography and tour availability measurably affect how fast a home leases and the quality of the applicants it draws. A listing with photos shot by a pro gets seen more, clicked more, and toured more than the same home shot on a phone in bad light. Self-tour and 3D options widen the pool of renters who can actually view the home, especially renters moving from out of town.
At the same time, these are facts about public listings, not judgments of any company. A manager can run an excellent operation with plain photos, and a polished listing does not guarantee good management. The index shows one thing precisely: how each manager presents the homes it is paid to lease, measured the same way for everyone, including us.
How the index is built
- What is observed. Public rental listings, re-checked nightly, across 8 listing platforms: MLS/Redfin, AppFolio, Tenant Turner, ShowMojo, Buildium, Rently, Propertyware, and REI Nation portals.
- Photo quality. Each listing's photos are classified by an AI vision model as shot by a pro or shot on a phone. The professional photo rate is the share of a manager's listings classified as pro.
- 3D / self-tour rate. The share of a manager's listings offering a 3D walkthrough or self-guided tour option.
- Watermark rate. The share of a manager's listings whose photos carry the manager's watermark, one common defense against listing-photo theft. A watermark can be cropped out, so it is a partial defense: LPS also runs automated nightly scans of Facebook Marketplace and Craigslist for cloned copies of the homes it manages. That monitoring is not scored in this table.
- Average security deposit. The mean advertised security deposit across the manager's listings that publish one.
- Floors. Only managers with 10 or more observed listings are shown, so no rate rests on a handful of homes.
- What is not here yet. Days-to-lease per manager publishes once our days-on-market clock has enough history behind it, expected fall 2026.
- Corrections. Spot something off about your company's row? Email support@staywithlps.com and we will re-verify it against the raw observations.
The index, frequently asked.
Which Memphis property manager ranks highest for professional photos?
As of the current refresh, a few smaller books sit at or near 100 percent, led by Rent Premier Homes. Among managers with 100 or more observed listings, Main Street Renewal leads at 91%. The table above always carries the current ranking.
What does the watermark rate mean?
It is the share of a manager's listings whose photos carry that manager's watermark. Watermarking is an anti-listing-fraud practice: scammers copy photos from real rental listings to post fake ones and collect deposits, and a watermark makes stolen photos easy to spot and trace back to the real manager.
Why is days on market not shown yet?
Days-to-lease per manager needs a long enough observation history to be fair to every company on the list. It publishes once our days-on-market clock has enough history behind it, expected fall 2026.
How is Longstep (LPS) itself measured?
Through the exact same pipeline as everyone else, with no edits. Our listings are observed and classified by the same nightly process, and the LPS row lands wherever its numbers put it. As of July 2026 that is a 75% professional photo rate against a market median of 43%, the third-highest among Memphis managers with 100 or more listings.
How often does the index update?
The underlying listings are observed nightly, and the numbers on this page re-fetch from the live data layer on every page load. The published index stamp updates monthly.
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