the largest city in DeSoto County, an "A"-rated school district, and the strongest suburban STR market in the Memphis metro

Southaven is the Memphis metro's Mississippi anchor — a city of nearly 55,000 that sits directly across the state line and functions as an extension of the Memphis economy while offering its own identity, infrastructure, and growth trajectory. DeSoto County Schools hold an "A" rating from the Mississippi Department of Education with a 97% graduation rate, and the county has been one of the fastest-growing in the entire Mid-South for over a decade. With Silo Square (a $200 million mixed-use development), Snowden Grove Park (one of the largest youth baseball complexes in the country), and the Landers Center (home to the Memphis Hustle, the Grizzlies' G League affiliate), Southaven generates year-round visitor traffic that makes it the strongest suburban short-term rental market in the Memphis metro — 154 active listings and counting.



Longstep Property Solutions provides full-service property management for Southaven owners — handling everything from tenant screening and lease management for long-term rentals to dynamic pricing and guest coordination for short-term units. We know this market because we operate across the state line, and we manage properties throughout Southaven's distinct corridors so you get area-specific expertise, not a one-size-fits-all approach.

Key Neighborhoods in Southaven

Silo Square & Snowden District

The Snowden District is Southaven's entertainment and lifestyle hub — anchored by Snowden Grove Park (200 acres, 17 baseball fields, the BankPlus Amphitheater seating 14,000) and the rapidly expanding Silo Square development. Silo Square is a $200 million mixed-use project modeled after Collierville's Town Square, with boutique shops, chef-driven restaurants like Belly Acres and Tekila, a full-service grocery (South Point), loft apartments, a 94-room hotel, and 455 homes planned. This is where Southaven's short-term rental demand is strongest — tournament families, concert-goers, and weekend visitors all need housing within walking or driving distance of the action. Properties near Snowden Grove and Silo Square command the highest nightly rates in the market.

Central Southaven & Stateline Corridor

The Stateline Road and Goodman Road corridors form the commercial spine of Southaven — lined with retail, restaurants, medical offices, and major employers like Baptist Memorial Hospital-DeSoto and Milwaukee Tool. Central Southaven neighborhoods in this corridor offer the highest density of rental housing in the city, with a mix of single-family homes, townhomes, and apartment communities. Tenants here are typically Memphis commuters (the state line is literally Stateline Road — you're 15 minutes from Downtown), healthcare workers, and professionals who want suburban pricing with urban access. This is Southaven's bread-and-butter long-term rental market.

South Southaven & DeSoto Central

South Southaven extends toward the DeSoto Central school zone — home to DeSoto Central High School, ranked 25th in Mississippi and carrying a 96% graduation rate with 77% math proficiency. Neighborhoods here feature newer construction, larger lots, and the kind of family-oriented subdivisions that draw tenants willing to pay a premium for school zoning. Homes in this corridor tend to be 3- and 4-bedroom traditional builds in the $250,000-$350,000 range, and they lease quickly because families prioritize DeSoto Central's academics and athletics. Turnover is low and lease renewals are high.

Southaven Long-Term Rental Market

Southaven's long-term rental market benefits from a combination that's hard to find in the Memphis metro: affordable housing, strong schools, and a massive employment base within a 20-minute commute. DeSoto County Schools carry an "A" rating — the highest in Mississippi's accountability system — and a 97% graduation rate. Major employers like Baptist Memorial Hospital-DeSoto, Milwaukee Tool, and Williams-Sonoma provide stable, well-paying jobs locally, while Memphis's healthcare, logistics, and corporate sectors are a straight shot up I-55 or Highway 51. With 29% of households renting, Southaven has a deeper and more active rental market than most Memphis-area suburbs.

For investors, Southaven offers strong fundamentals at an accessible price point. The median home value sits at $272,000 — significantly below Germantown ($470K), Collierville ($469K), or even Arlington ($365K) — while average rents hit $1,411 with 2-bedrooms averaging $1,403. That price-to-rent ratio creates strong cash-flow potential, especially in newer subdivisions near the DeSoto Central school zone. One thing to note for cross-state investors: Mississippi does have a state income tax (Tennessee does not), so factor that into your pro forma. That said, the lower acquisition cost and higher rental yield often more than offset the tax difference.

$1,411

Average Monthly Rent

$1,403

2-Bedroom Average

1.81%

Year Over Year Growth

29%

Renter Occupied Houstholds

Southaven Short-Term Rental Market

Southaven has the strongest suburban short-term rental market in the Memphis metro — and it's not close. With 154 active listings, a $207 average daily rate, and 60% occupancy, Southaven outperforms every Tennessee suburb on volume and rate. The demand engine is Snowden Grove Park, which hosts hundreds of youth baseball tournaments annually drawing families from across the Southeast, plus the BankPlus Amphitheater (14,000 capacity) and the Landers Center (8,400 seats, home to the Memphis Hustle). Silo Square's 94-room hotel signals the visitor volume this area generates — and STR owners benefit from the overflow. Year-over-year listing growth of 202% confirms what the data shows: investors are moving into this market fast.

$207

Average Daily Rate

60%

Average Occupancy

154

Active  Listings

$45K

Annual STR Revenue

Southaven Short-Term Rental Permit Requirements